![]() ![]() ![]() This was the beginning of the whole misunderstanding as visual kei is only used to label a band as “visual-type”, meaning there is a heavy focus on a visual aspect. During the late 90s, western media outlets discovered the genre and introduced it as unique fashion style from Japan heavily tied to music while also translating its name as “visual style”. The very first instance of “kei” being used in a fashion context overseas was “visual kei” (ヴィジュアル系). So where does this misunderstanding come from? However, in the overseas jfashion community there still persists the misunderstanding that it means “style” or “fashion”. For example, your nationality would be “country+kei+person”, stating the color of something “color+kei+object”, describing a song “genre+kei+music”, and specifying the style of your outfit “style+kei+coord”. 系 is commonly used as a suffix to categorize and describe various things by their “type”, therefore can also be translated as such. It features practical outdoor clothing and equipment in bright colors and vivid patterns.As I still keep seeing it being used in instances where it doesn’t make sense, I thought it would be a good idea to talk a little about the kanji’s actual use within the japanese language. Yama Kei was introduced by Japanese women with a passion for the outdoors. This substyle has continued to grow in considerable popularity amongst the international community and is widely known. They are also more open to Goth music and the Goth community (particularly the Woodland Goth aesthetic and the work of Siouxsie and the Banshees and All About Eve). Many people in this aesthetic consider Helena Bonham Carter to be a style inspiration. Today, Dark Mori Kei itself is considered seperate from Strega, as it still follows the rules of the original Mori Kei in terms of layering and shape. The style was created by the international community and part of it later separated off into Strega/Witchcore. Akiko Yano (particularly the album Brooch)ĭark Mori Kei takes the standard Mori Kei aesthetic, but gives it a gothic twist, incorporating darker clothing into the look compared to the usually more light-hearted Mori Kei.Regardless, music genres like folk, baroque pop, and dream pop go over well. There is no specific music in the modern era (although some Japanese bands briefly identified themselves as Mori Kei during its heyday). Tales from Moomin Valley (1990 TV series).Having hot drinks, such as apple cider or hot chocolate.The blush is often highly placed and round. The popular eye shadow options are beige, gold and pink, in minimal styles. The hair and makeup match the outfits in their natural appearance. Popular accessories include lace-up leather boots, tights, and baskets. Floral colors such as light pinks and blues are also sometimes used. Besides its most known off-white color schemes, earth tones and other natural tones, such as navy blue, khaki, beige, and brown are used. ![]() In general, the main staple of mori fashion is its many loose layers that hide the body shape, and the term "yurufuwa" (ゆるふわ) is often used to describe its fluffy appearance.Ĭlothes with embroidery, various kinds of lace, and light materials are preferred and for layering, cardigans, vests, and knit scarves and shawls are often used in the style. It combines clothing that appears natural, girly, layered, and loose. Mori Kei has undergone many changes and trends since the height of its popularity, but the basic appearance still remains the same. There are still brands catering to mori kei even though the design has changed to suit the present, as well as a still existing international online community. The heyday of the fashion might have passed, but since there still is a certain number of enthusiasts, the genre of mori kei itself has not disappeared. As of 2019, the online Mixi group about the origin of mori kei has been deleted, and the brand that has been worn at the highest of its popularity, "Wonder Rocket," also closed its Harajuku store in 2017. ![]()
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